3 Messages Your Rankings Are Sending

Tracking keyword rankings in Google can be one of the most fun and frustrating parts of SEO. When we see movement for those phrases that are the “Big money, big money, no whammies, no whammies, stop” keywords, it’s a good day. But when day after day those words still linger off the first page, it can make you want to chuck it all and go back to an analog world.

But sometimes, we spend so much time looking at ranking reports for what we want to see that we miss the forest for the trees. If we only listen for what we want to hear, we may not pick up on what is actually being said.


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3 Campaigns Your E-Commerce Account Should Have for Christmas

Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long.

On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively.

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Drop the Beat: Bing Adds Song Lyrics to Search Results

Bing users can now view song lyrics quickly in search results. This new function allows instant access to the words to your favorite songs without needing to click around to find the right link.

According to Bing, they are starting with approximately 500,000 songs and plan to increase that number substantially within the next few weeks.


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3 Challenges Faced by Enterprise SEOs in 2015

The challenges big businesses face in delivering results in organic search are becoming pretty consistent. Companies like Airbnb are disrupting their industries by being more agile than their more established counterparts – and the need to be reactive is more important in search than any other discipline.

That’s not to suggest smaller operations are immune from the same issues, but enterprise-level companies can (or believe they can) coast on brand equity and above-the-line advertising, while SMBs that become mired in the same white tape aren’t likely to survive in search – much less thrive.


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Content Is King in SEO, But User Signals Are Also “Crucial” [Study]

SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an “in-depth definition and evaluation of the factors that have a high rank correlation with organic search results.”

The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good ranking.


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