Tracking keyword rankings in Google can be one of the most fun and frustrating parts of SEO. When we see movement for those phrases that are the “Big money, big money, no whammies, no whammies, stop” keywords, it’s a good day. But when day after day those words still linger off the first page, it can make you want to chuck it all and go back to an analog world.
But sometimes, we spend so much time looking at ranking reports for what we want to see that we miss the forest for the trees. If we only listen for what we want to hear, we may not pick up on what is actually being said.